Mina Massage Business Plan - Free Essay Example

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Mina Massage Business Plan Table of contents Table of content .à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..2 Executive summary à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.3 Objectives à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦4 Mission à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..5 Keys to success à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦6 Company summary à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦7 Product description à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.8 Price and pricing strategyà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.9 Market segmentationà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦10 Target market segment strategyà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦11 Market needsà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦12 Strategy and implementation summaryà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.13 Competitive edgeà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..15 Sales strategy à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.16 Advertising and promotionà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..17 Management summaryà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..18 Projected profit and lossà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦19 Projected cash flowà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦20 conclusionà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦21 referenceà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.22 Executive summary Mina massage is owned by mina, Miss. Mina has been a licensed massage therapist in Korea since May 2005, and will run the business from a home-based location from next year. We will offer massage in a variety of styles- Aromatherapy, relaxing handling, sports, foot, soothing salt scrub massages. This massage business goal that increase of revenue and expand a shop to do that, concentrate on customer service and maintain satisfaction of customer. Objectives Don’t waste time! Our writers will create an original "Mina Massage Business Plan" essay for you Create order Increase the number of new customers by 15 percent within 6 months in business Increase number of day/night time customers stopping by at our company Extension of company location to Auckland by next year Increase annual income Make our shops well known to people in Christchurch Mission Our most important mission will be running a profitable business while keeping high customers satisfaction and increase business area. We will provide a top quality massage service and continuously work our way through to provide a better service. Keys to success Professionalism: maintaining good boundaries between customers and specialist which includes everything from maintaining in secret to keeping out train up-to-date. As owner need to strengthen service education to staffs that is related to maintain sales. Individual attention: to detail in making experience to customersà ¢Ã¢â€š ¬Ã¢â€ž ¢ preference which is used to record to remember information for future sales method that valuable data? Repeat business/Recommendations: Loyal customers will bring more prospect customers for treatments. With good customers service could be recommend the business to friends and families as well as to the neighborhood. Company summary Mina massage shop is created for the purpose of mind and body rest for people. Miss. Mina has been a licensed massage therapist in the Christchurch since May, 2014.She will be running the business from a home-based location since next year. Since first obtaining her license, Miss mina has consistently taken more education classes than required and continued with her degree and studied more and more variety of massage and other therapeutic techniques including general massage, nail care, foot care, part of body care, deep Tissue, sports massage, meridian massage aromatherapy even shop atmosphere. Miss Mina choose in a wide range of massage styles, and listens carefully customersà ¢Ã¢â€š ¬Ã¢â€ž ¢ need and preferences. As the owner has suitable and sufficient skills to start and run this business, I believe that thus opportunity to open a new business is a very important factor. Product Description Mina massage is more special than other shop which mean is possible to get this service tailor-made, body, facials, anti-aging treatments that can be adapted tosuit individual tastes. For example, clients who have sensitive skin can choose massage type and use special formula of massage cream. Mina Massage shop will also offer a full retail line of cosmetic products, aroma oil, fragrant candles, hand care tool and other beauty products. These items retail price will range between maximum of $100 and minimum of around $50 per item. The most popular services offers by Mina Massage are as below: Aromatherapy with either body wrap, scrub, or massage (make price depend on oils of quality)- 1 hour or 2 hours this massage helps customers to recovery body and skin Relaxing handling massage-one and half an hour this massage makes customer to feel better Sports massage -1hour this massage helps the circulation of the blood Foot massage with foot care -1hour for recovery feeling if fatigue and tension Soothing salt scrub-50min this is for exfoliation and soft skin Price and Pricing Strategy Basically, I will set Mina Massage shop rates to per hour, half hour and one and one half hour in accordance with what other in the area are charging. I will offer a lower price if the client is sick and needs more comfort from the massage. Also I will make coupon event that is most important of sell marketing from seeking lower price clients with good service. For example some customers might need a massage three time a week however, if the customer feels that the price is not quite affordable, we can offer a coupon promotion that can purchased to save the customer some money. Such as buy 10 coupons, and get 1free coupon. Another alternative plan is that we can offer free half hour massage coupons. In this case, people can just pay for an additional half an hour in order to get the full hour. Since every customer is expected to make the most out of a discount, or a good value, I will try to offer even more discoun t opportunity to students, pregnant women and seniors etc. we will also offer special packages on Valentineà ¢Ã¢â€š ¬Ã¢â€ž ¢s, Motherà ¢Ã¢â€š ¬Ã¢â€ž ¢s day etc. I will always try to work with the customer to meet their needs and wants. Mina Massage services offered will include: Aromatherapy with either body wrap, scrub, or massage (make price depend on oils of quality)- 1hour or 2hour $100/$200 Relaxing handling massage-one and half an hour/from $130/$80 Sports massage -1hour/$170 Foot massage with foot care -1hour /$150 Soothing salt scrub-50min/$150 Mina massage also offers 10% discounts to customers such as over 65 years old, under 18 years old Market segmentation Our targets for potential clients are Chinese, Korean and other local people of Christchurch. There are extensive market places in a local area. The customers will be from every age and gender with individual and household incomes greater than $25,000. However the massage normally uses from30-55 ages of female which the mid-high/high income workforce who most have a job and plenty to free time. Also some clients come for relieve stress form work place or family. The Kiwi group are distributed widely over New Zealand who prefer relaxed atmosphere and a pleasant conversation with massage. We will prepare aroma candles, classic music and herbal tea to match our Kiwi customersà ¢Ã¢â€š ¬Ã¢â€ž ¢ needs. Also we will train our staff to share a common interest with customers to offer them more personalised service The Chinese group is interested to follow Kor ean celebrities called à ¢Ã¢â€š ¬Ã‹Å"Hanrue hot blastà ¢Ã¢â€š ¬Ã¢â€ž ¢. They also desire beautiful skin that can be possible to change their value of life with massages regardless of gender and age. This business tends to bring another profit from the customers that like buying cosmetics, hand care, foot care etc. The Korean group generally desires a psychological stability by massage or treatments. As a response to those needs, our massage therapists will offer a range of quality massage such as herbal remedy and aroma candle for recovery which is specially designed for them. Target market segment strategy Our clients can be classified into three categories; Kiwis, Korean, Chinese, besides the obvious differences in the style of massage or treatments each of these prefer, Mina massage treatment for both men and women. Our aim is to restore the bodyà ¢Ã¢â€š ¬Ã¢â€ž ¢s natural balance and well-being through skilled, therapeutic service. The most important customer to ta rget is professional workers because they have higher incomes than other people that is related to maintain customers Market need According to some client reviews of some massage shops, they have received standard relaxation massage, aroma oil massage, foot massage and hand massage with care. However, most clients desire to feel comfortable during the massage and any other time in the shop. To deal with this, we will provide drinks so customers can enjoy tea after and before the massage. Also we will make a homely atmosphere by providing cozy sofas with natural decoration, books and magazines, fresh flower, displayed to create a natural atmosphere Todays, people life is tired and stressful, so they need to massage service to help them to relax and mental stability for the future. Strategy and implementation summary Product Mina massage is professional skill of relaxing and healing that has been well educated for long time. The massage skill came from expert techniq ues in Korea that is highly appreciated in my country. Specialist completes a 4-year course of study and more learn the theory through practice to master the technique. Also some specialist to learn to practice the finger-pressure treatment which spares no strenuous efforts that is one of the keys to success and another thing is ambiance in the shop that decorations like an informal atmosphere, relaxing music, aroma candles, herbal drink that is important to clientsà ¢Ã¢â€š ¬Ã¢â€ž ¢ health. Pricing The pricing is value of service that client would pay for the service. Mina Shopà ¢Ã¢â€š ¬Ã¢â€ž ¢s main clients are those who earn an annual income of $80,000 or above and therefore the monthly basis after taxes accounts for $5,678. Assuming that 7% each individualà ¢Ã¢â€š ¬Ã¢â€ž ¢s income is to be spent on personal care services and that each customer visits a massager parlor 2 times per week on average, clients will be able to spend approximately $100 per massage session. As discussed in the above section, the pricing details can be referred to as above. Promotion Advertising use newspaper, community websites and rumor. Sales promotion buy 10 coupons, and get 1free coupon, 10% discounts to customers such as over 65 years old, under 18 years old Online marketing Mina Massage website where customers can book massage for cheaper price and massages information. Place Our shop is located in Riccarton which the most potential area because of safety, easily accessible by the car the distance of about 10 minutes from city. In addition the Riccarton mall has a large floating population. To help customers to relax and have a good time, Mina massage offers relaxing music, aroma candle, and herb tea etc. Competitive Edge Our competitors are distributed around our shop such as Thai Massage, Chinese Shop, nail art with foot care shops etc. in Christchurch that have potential market growth factors which act as a powerful stimulation for our shop. We will be providing our own unique service like manicures, facials and massage free of charge within the received massage clients. We hope that our uniqueness will attract more customers and earn their loyalty. Mina Massage is competitive because it has good location, a good website, and managing cash flow. Sales Strategy Mina massage makes rule which Payment due before service. No Credit will be given to customers to prevent trouble after service also when customers pay we offer the discount that based on mutual trust. If be necessary that also we can offer by $10,000 Credit monthly. Mina massage have competitive service and pricing that Cannot compare than other massage shop such as using quality oils and cosmetics, relaxing music, nature sounds or silence as the customer favors. Also we offer differentiated and variety of styles massage if they want be specific areas of the body massage à ¢Ã¢â€š ¬Ã¢â‚¬Å" shoulder, hands, foot, belly etc. use tools hot stone, hot oils, paraffin, face mask pack, beauty machine that more useful clientà ¢Ã¢â€š ¬Ã¢â€ž ¢s experience Advertising and Promotion We will use newspaper advertisement such as Korea Review. Also we will utilize community websites like Net Zealand. Our silver bullet for advertising issues is rumor. Since our main target customers are mostly part of a small local society, rumors and verbal communications between members are crucial for our business to become well known. We will also offer each customer unique service, and undertake events such as free coupons and loyalty card. It will cost us a fair amount to set up our advertisement since free newspapersà ¢Ã¢â€š ¬Ã¢â€ž ¢ budgets depends on advertising. Also, having loyalty card would also indicate that it will cost us to provide our customer a free service (if offered by loyalty system). Management Summary The owner of business and supervisors and managers of different parts will work together to manage the business. T he management teamà ¢Ã¢â€š ¬Ã¢â€ž ¢s education level and work experience is expected to be sufficient enough to provide a professional service to our customers. Payments to our management team would be based on biweekly basis to avoid too much impact to our budget and easy management of employment renewal and revision period. Resumes for Massage Therapy Mina Massage 103a Riccarton Peverel street Cell: 021 0838 9272 [email  protected]/* */ qualification of massage and experience Therapeutic and sports massage certification Over 5years experience in Korea Teach massage skill 3years Projected Profit and Loss This is projected profit and loss example However, the sales revenue depends on every month and session also the fixed expenses will be changeable according to circumstances. Projected Cash Flow This is projected cash flow example. The following cash flow table shows us with a consistent positive cash flow throughout the transit ion. Conclusion Which one is best massage shop à ¢Ã¢â€š ¬Ã¢â‚¬Å" mina massage or other massage? Of course mina massage is wonderful choice thatà ¢Ã¢â€š ¬Ã¢â€ž ¢s why the owner reminds staff about customer service and management of customer repeatedly which is competitive factor and has robust operate an organization. List of Reference Bplans. PALO ALTO SOFTWARE.ALL RIGHTS RESERVED. 1990-2014. healing touch massage physical therapy massage business plan, https://www.bplans.com/physical_therapy_massage_business_plan/executive_ summary_fc.php Bplans. PALO ALTO SOFTWARE.ALL RIGHTS RESERVED. 1996-2014. Day spa business plan https://www.bplans.com/day_spa_business_plan/products_and_services_fc.php WENDY VARKER, Director. 2014 Beauty progress Thai massage spa https://www.beautyprogress.co.nz/Our-Services/Thai-Massage/ Wikimedia Foundation, Inc., 2014. Cash flow https://en.wikipedia.org/wiki/Cash_flow Page | 1

Being Black in America - 1202 Words

Being Black In America Being black in America differs from each person experience in mainstream America. Booker T. Washington was brought up with a different upbringing then most slaves during the 1800s; as he would describe as â€Å"up from slavery†. Even though he was born a slave, he had a better chance of â€Å"equal access† and equality in main stream America. He had a chance to gain an education part time during his younger years as well as working. Booker T, believed the best way to ensure progress and peace was,†for the whites to respect the blacks desire for improved economic opportunities and for blacks to respect the whites desire for social separation of the races.† I agree with this ideology because everyone was getting a piece of†¦show more content†¦W.E.B. Dubois supported being black in America. He supports being that helping hand for his people. He rather see us excel then be against us. He wanted us at peace with each other. 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This alone shows that America has not moved as far forward in civil and racial rights as some would like to think. To top that, African AMerican women are stereotyped andRead MoreAmerica By Claude Mckay Summary813 Words   |  4 PagesStates.While many of the poets were born and raised in America Mckay had a different perspective because he cho se America as his own. He was able to see America for all the qualities she, offered because he was gifted with second sight.W.E.B Dubois wrote about twoness of African Americans how they are caught between being Black and a American. This is a central issues for Black Men how to reconcile being part of a country of freedom, but being constrained by society’s and Jim Crow laws that took awayRead MoreAnalysis Of James Baldwin s The Fire Next Time 901 Words   |  4 PagesThe history of America was followed by awful times involving slavery, racial segregation and inequality of African Americans living in the United States. During this atrocious time period, many African Americans had hope in their lives of America being entitled as one united nation ignoring the color of skin. James Baldwin was one of many important figures during the Black Arts Movement (1960s -1970s). He wrote many influential essays and poems that impacted many people’s views on the history andRead MoreAnalysis Of The Film Paris Is Burning 1628 Words   |  7 PagesAfter the Civil Rights Movement, negative attitudes towards black people had a lessened; however there was still some racial tension nationwide. Racism, the disease that plagued this country (and still does today) was not gone in addition to that, other issues plagued America. The fruits of the labor of the Civil rights movement was not reaped by all of Black America. There was an omission of queer* black Americans when it came to who got the benefits that came from the Civil Rights movement. TheRead MoreThe Veil By Jean Dubois1289 Words   |  6 Pagessuggests to the darker skin of Blacks, which is a physical difference from whiteness. Secondly, the veil suggests white people’s lack of clarity to see Blacks as â€Å"true† Americans. And lastly, the veil refers to Blacks’ lack of clarity to see themselves outside of what white America describes and provides for them. Dubois believes that s ocially present-day African-American has had at least two life-altering experiences in life. The moment they realized they was Black, and the moment when African Americans

Customer Involvement in Service Production

Question: Diacuss about the Customer Involvement in Service Production. Answer: Introduction: Consumer Involvement refers to the state of mind that influences the customers to identify the products, the benefits that the product is offering and ultimately influence the customers to buy the products. Ultimately, consumer involvement is the physical and mental effort that a consumer puts in the purchasing decision. There are three kinds of consumer involvement. They are I) Low Involvement, II) Some Involvement and III) High Involvement (Feng et al. 2016). Low involvement can be seen in habitual decisions. This kind of purchases are not extremely important for the customers,; they have little amount of preference and customers need little information while purchasing this kind of products. Some involvement can be seen in the simple decisions. These type of products are a little bit more important to customers. These types of purchases involve some evaluation of alternatives. The examples of some involvement are snacks, beauty products and others. Lastly, high involvement can be seen in the lengthy decisions like at the time of buying cars, properties, diamonds and others. They are most important to the customers as they are risky as well as expensive. In case of the Coffee Culture Restaurant, the second level of consumer involvement that is Some Involvement is typical for the target customers of this restaurant. People use to go to restaurants on special occasions and going to restaurants is not a habitual action. People want to have foods and want to spend some quality time in a good place. This is not a high involvement and also not a low involvement as people use to check for good restaurants before going there. Hence, some level of involvement will be typical for the target customers of Coffee Culture (Dadfar, Brege and Sarah Ebadzadeh Semnani 2013). Influence There are there aspects which influence the consumer involvement of a business. They are I) Personal Factor, II) Object Factor and III) Situational Factors. Personal factors are the believe, attitude, values and perception of a person that influence the buying behavior of that person. Object factors are the degree of information that a person has about a particular product and the differentiation that he can make between two products. Situational factors are the characteristics of a product that make it necessary for any person that is the person is highly dependent on that product. For the case of Coffee Culture restaurant, the personal factor is the most important influence factor for the target customers (Jaakkola and Alexander 2014). Personal factors are the needs, importance, interest, values, perception and others. The Coffee Culture restaurant needs to address these issues. As the strength of the restaurant is its fresh baked goods, the foods should fulfill the demand of the customers. The atmosphere of the restaurant should match the culture of the country. On the other hand, the retardant should be calm and decent so that people can spend quality time in the restaurant. These are issues that need to be addressed in order to get the target customers of the restaurant (Blazevic et al. 2013). References Blazevic, V., Hammedi, W., Garnefeld, I., Rust, R.T., Keiningham, T., Andreassen, T.W., Donthu, N. and Carl, W., 2013. Beyond traditional word-of-mouth: an expanded model of customer-driven influence.Journal of Service Management,24(3), pp.294-313. Dadfar, H., Brege, S. and Sarah Ebadzadeh Semnani, S., 2013. Customer involvement in service production, delivery and quality: the challenges and opportunities.International Journal of Quality and Service Sciences,5(1), pp.46-65. Feng, T., Feng, T., Cai, D., Cai, D., Zhang, Z., Zhang, Z., Liu, B. and Liu, B., 2016. Customer involvement and new product performance: The jointly moderating effects of technological and market newness.Industrial Management Data Systems,116(8), pp.1700-1718. Jaakkola, E. and Alexander, M., 2014. The role of customer engagement behavior in value co-creation a service system perspective.Journal of Service Research,17(3), pp.247-261.

American History (1492

Influence Of Realism On Literature Essays - Art Movements

Influence Of Realism On Literature Essays - Art Movements Influence of Realism on Literature After World War I, American people and the authors among them were left disillusioned by the effects that war had on their society. America needed a literature that would explain what had happened and what was happening to their society. American writers turned to what is now known as modernism. The influence of 19th Century realism and naturalism and their truthful representation of American life and people was evident in post World War I modernism. This paper will try to prove this by presenting the basic ideas and of these literary genres, literary examples of each, and then make connections between the two literary movements. Realism Modernism not only depicted American society after World War I accurately and unbiasedly, but also tried to find the solutions brought upon by the suffering created by the war (Elliott 705). The realistic movement of the late 19th century saw authors accurately depict life and it?s problems. Realists attempted to ?give a comprehensive picture of modern life? (Elliott 502) by presenting the entire picture. They did not try to give one view of life but instead attempted to show the different classes, manners, and stratification of life in America. Realists created this picture of America by combining a wide variety of ?details derived from observation and documentation...? to ?approach the norm of experience...? (3). Along with this technique, realists compared the ?objective or absolute existence? in America to that of the ?universal truths, or observed facts of life? (Harvey 12). In other words, realists objectively looked at American society and pointed out the aspects that it had in common with the general truths of existence. This realistic movement evolved as a result of many changes and transitions in American culture. In the late 1800?s, the United States was experiencing ?swift growth and change? as a result of a changing economy, society, and culture because of an influx in the number of immigrants into America. Realists such as Henry James and William Dean Howells, two of the most prolific writers of the Nineteenth-century, used typical realistic methods to create an accurate depiction of changing American life. William Dean Howells, while opposing idealization, made his ?comic criticisms of society? (Bradley 114) by comparing American culture with those of other countries. In his ?comic? writings, Howells criticized American morality and ethics but still managed to accurately portray life as it happened. He attacked and attempted to resolve ?the moral difficulties of society by this rapid change.? (Elliott 505). He believed that novels should ?should present life as it is, not as it might be? (American Literature Compton?s). In the process of doing this, Howells demonstrated how life shaped the characters of his novels and their own motives and inspirations. By concentrating on these characters? strengths as opposed to a strong plot, he thematically wrote of how life was more good than evil and, in return, wanted his literature to inspire more good. On the other hand, Henry James judged the world from a perspective ?...offered by society and history...? (704). He also separated himself from America to create an unbiased view of it as a ?spectator and analyst rather than recorder? (Spiller 169) of the American social structure. He wrote from a perspective that allowed him to contrast American society with that of Europe by contrasting the peoples? ideas. By contrasting social values and personal though about America in America, he presented to the people the differing motivational factors that stimulated the different social classes (Bradley 1143). Overall, these writers managed to very formally portray America as it was while adding their own criticisms about it in an attempt to stimulate change. The naturalist movement slowly developed with most of the same ideals as those of the realists in that it attempted to find life?s truths. In contrast, Naturalists, extreme realists, saw the corrupt side of life and how environment ?deprived individuals of responsibility? (Elliott 514). Literary naturalism invited writers to examine human beings objectively, as a ?scientist studies nature? (?Am. Lit.? Compton?s). In portraying ugliness and cruelty, the authors refrained from preaching about them; rather they left readers to draw their own conclusions about the life they presented. Generally, these authors took

Sistine chapel as a religious art piece Term Paper

Sistine chapel as a religious art piece - Term Paper Example al events, Roman Catholics preserved many of the ancient paintings from the ancient history of Christianity and renovated them through the medieval periods till the modern era of architecture and art. Majority of the paintings found from the history of civilization process of Europe during the Renaissance period show an indisputable integration of religion and art that passed through Christianity and Jewish art and culture. This paper will make an appreciation of the Sistine Chapel at the Apostolic Palace in the Vatican City as a monumental evidence of the relationship between art and religions in the medieval Europe. The Sistine Chapel is one of the most reverent and oldest religious monumental buildings owned by the Christian community. The present day’s appearance of the chapel has travelled a long way of multiple transformation processes during the regimes of various Popes ever since its creation. The Sistine Chapel carries the glory of being a unique construction by the historical integration of Christian ideologies with the Jewish artistic skills. Located at the Papal Palace, the primary function of the Sistine Chapel is to be the venue of the Papal Conclave which conducts the elections for the pope. This monumental construction also functions as the center for Papal Chapel, the organized body of clerics and priests of the pope’s palace. This chapel works as the stage for conducting the collective masses in the palace to celebrate the reverence of the pope on distinguished occasions. The chapel has a historical tradition of observing the Sunday mass under the priesthood of the pope. However, these masses are limited to the service of the elite group of Vatican City and to the invitees from special classes of Rome. In other words, these masses are exclusively open to the special guests and are not open to the common public. Moreover, the chapel has the conservative follow up of a system that sees the closure of the religious functions on the occasion of

Assignment 2 Case study Essay Example | Topics and Well Written Essays - 2500 words

Assignment 2 Case study - Essay Example Nurses are becoming overworked and underpaid and more often than not, this burnout will eventually lead to a bigger issue – an increase in medical errors and a decreased quality of health care services. This paper shall discuss the issue of nurse burnout and stress, including its causes and its effects. This paper shall also attempt to come up with appropriate solutions to this issue in the hope of effectively applying leadership skills and patient-centred solutions. Burnout or stress often manifests in various ways. But the most common manifestations include the following: insomnia, fatigue that does not go away with sleep, colds, headaches, backaches, nausea, allergies or difficult breathing, and skin problems (Sahota & Bruin, 2009). Symptoms of burnout may also include chronic exhaustion, frustration, anger, depression, irritability, cynicism, bitterness, and negative feelings towards colleagues and other people in general (Sahota & Bruin, 2009). These manifestations of burnout are also sometimes seen by patients as they are at the opposite end of such negative feelings. In an article by Fagin, et.al. (2006), authors discuss that many nursing graduates being initially fielded in the hospitals experience severe burnout in the first two years of their work most especially because of heavy workloads. A major paper conducted on the subject matter covered 225 junior hospital nurses working in different hospitals in Ontario and the study was able t o establish that about 66% of these nurses were experiencing burnout, emotional exhaustion and even depression (Laschinger, as quoted by Fagin, et.al., 2006). In the study, nurses were also one in expressing that work overload, unfair workplaces, poor relationships with other staff, and weak leadership cause nurse burnout. This burnout among new graduates has a potentially heavier effect on nurses because these