History of Hollywood

History of Hollywood Hollywood film is the most mainstream in the world.ÂÂ Hollywood affects the film of different nations, its no mystery that it was Hollywood motion pictures set in the style of numerous sorts of film.ÂÂ They are unequivocal in the decision of subject, and in the choice of a gathering of on-screen characters, and in making the picture of the film for a promoting campaign.ÂÂ Today this industry despite everything directs design for motion pictures, each year it produces a large number of movies. What's more, that is something! The old studio framework in Hollywood consolidated the creation of movies, their lease and a system of cinemas.ÂÂ This framework, which permitted major U.S. organizations to win national and worldwide markets, known as the Golden Age of Hollywood. Film creation has two primary segments: the maker and his film team and services.ÂÂ Many of the significant studios of the world consolidate these procedures under one rooftop: for instance the celebrated Seven diligent in Hollywood Fox, Universal, Paramount, Sony, Disney, Warner, MGM.ÂÂ Other studios offer just administrations and lease their premises for rent without their own creation and dissemination: for instance the well known Hollywood studio Raleigh.ÂÂ All those and others, whether or not they run in the creation of their own items or not, make them thing in like manner the ideal mechanical base.ã‚â History of production of film industry in the USA and Creation of Hollywood The production of film is viewed as the date of the main open showcase of film of siblings Louis and Auguste Lumiere, on December 28, 1895. ÂÂ At that time Lumiã ¨re siblings indicated just their moving pictures in Paris Grand Cafe, and in the U.S. film industry was at that point a unique industry of entertainment.ÂÂ Thomas Alva Edison in 1891, introduced his film making camera and peep show the gadget that anticipated moving picture onto the screen.ÂÂ However, the screen size was somewhat bigger than a matchbox, yet for brief crowd could see a moving picture.ÂÂ Two years after the fact, William ÂÂ Dickson, Edisons right hand, constructed first studio and started to make films that show up in film salons. Out of the blue peep show turned out to be well known, possibly on the grounds that it made the fantasy of a long outing or visiting the theater, where various comedies or engaging stories were shown.ÂÂ From the development of the Lumiere siblings, pee ps contrasted uniquely by one thing the absence of an enormous screen, that was revised by Edison in April 1896.ÂÂ Since at that point, the U.S. salons turned out to be genuine films. Why the film was so mainstream in the United States?ÂÂ In Europe movies and film were amusement for pretty much well off individuals, and in America they quickly opened up to the mass open. In 1908, Edison exposed to himself all organizations that utilized while film creation and dissemination his restrictive equipment.ÂÂ Everyone who needed to work in the field of cinematography, should make a charge, else he threatened to prosecute.ÂÂ To escape from the operators of Edison, William H. Zelig moved creation of his movies from Chicago to California, opening Hollywood studio.ÂÂ So did likewise Carl Lemmle, who moved his organization from the capital of film New York toward the West Coast. ( Bowser,ã‚â 1990, p. 160.) Film came in Hollywood in the individual of Colonel William H. Zelinga, who in the start of XX century purchased the land parcel in Wilcoxs zone for a part of his Chicago creation organization. He acted totally on legitimate rights he had an official permit for the review gear and moving replicating movies.ÂÂ However, in 1907 in America broke the supposed patent war, the substance of which were questions about the responsibility for equipment.ÂÂ After that, the district of Los Angeles taboo to open in the city and its environs nickelodeons (semi-underground film, at the passageway to which was taken a charge of five pennies, in English Ni, and Odeon is, where the taken motion pictures were appeared on unlicensed hardware). Interestã‚â to the film in America advanced in corresponding with incredible colonization procedure of the nation with individuals everywhere throughout the world, who were the possible crowd. For instance, in 1907 just from Europe to America came to 1,285,000 individuals, who gave another and solid force to the improvement of film. Furthermore, it were workers who became originators of the countrys biggest film studios: Adolf Tsukor (Hungaryã‚â ), who started his profession as a student at the furriers, established ÂÂ «ParamountÂÂ »; Charles Lemley (Germany) established the ÂÂ «UniversalÂÂ », Warner Brothers (Poland) established the ÂÂ «Warner Brosersã‚â », Louis B. Mayer (ÂÂ Russia, Belarus) established ÂÂ «Metro-Goldwin-Mayerã‚â ». (Scott, 2005) HOLLYWOOD - is an area in Los Angeles, California, situated in northwest of downtown Los Angeles.ÂÂ It is acclaimed as the verifiable focus of film studios and film stars.ã‚â The first studio in Quite a while established by Centaur Company, situated in New Jersey, that needed to shoot westerns in California.ÂÂ They leased a relinquished side of the road burger joint at 6121 Sunset Boulevard at the side of Gower-road, and transformed it into the studio in October 1911, calling it Studio Nestor to pay tribute to the western part of the company.ÂÂ Later the structure became film lab in Hollywood, which is presently calledã‚â « Hollywood Digital Laboratory Ââ ».ã‚â ( Bowser, 1990) The main element film made in the studio Hollywood, in 1914, was the film an Indian spouse, made by Cecil B. DeMille and Oscar Apfel.ÂÂ Feature films, made in Los Angeles before Indian Husband were the movies From Dusk Till Dawn (1913) and Sea Wolf (1913). (Bowser,ã‚â 1990, p. 160.) Hollywood had a ton of favorable circumstances: there was a great deal of sun, spread out around the brilliant view mountains, valleys, islands, lakes, sea shores, deserts, woodlands where it was conceivable to reproduce any character that goes ahead the planet.ÂÂ The land here is modest expense, around there were various work for development and support of studios.ÂÂ By 1915 it was concentrated 60% of American filmmaking, and for the following five years, an arrangement of film studios, which permitted Hollywood to turn into a film capital of the world.ã‚â The word Hollywood is frequently utilized as the word film in the United States.ÂÂ Alias alludes to Tinseltown gleaming surface run of the mill of Hollywood and the film industry.ÂÂ Currently, the vast majority of the business scattered in close by urban areas, for example, Burbank and the Los Angeles Westside, however such helper ventures like altering, impacts, props, after creation and lighting organizations, stay in Hollywood, just as for area recording inÂÂ Paramount Pictures. In 1911 the organization Nestor Company opened in Hollywood at the edge of Sunset Boulevard and the lanes Gouner first studio.ÂÂ By 1920 years in Quite a while have opened, for example, Metro-Goldwyn-Mayer, Paramount Pictures, Warner Brothers, Twentieth Century Fox, and Hollywood turned into the focal point of American cinema.ÂÂ The developing film industry require fitting infrastructure.ÂÂ In Hollywood, they constructed homes for some, film organizations, workers, opened a great deal of banks, eateries, clubs, cinemas.ÂÂ After World War II look of Hollywood by and by changed.ÂÂ Although most studios were in the Hollywood, numerous famous actors and the big time have moved to Beverly Hills, was trailed by in vogue cafés and shops. Numerous memorable Hollywood auditoriums are utilized as spots of filmmaking and show settings in significant showy discharges and prime of the Academy of Awards.ã‚â All the time the idea of American Cinema and Hollywood unite.ÂÂ And this is a serious mix-up. American film it isn't just an enormous Hollywood movie industry, yet in addition built up an arrangement of autonomous cinema.ÂÂ This movie, delivered by aficionados without the intercession of significant movie organizations, which they essentially don't support.ÂÂ On the one hand, this implies littler financial plans, then again less weight on the directors.ÂÂ This movie is normally not rich, in light of the fact that the makers of producers need to search for themselves (and regularly need to contribute and claim money).However, in the U.S. autonomous film is very popular.ÂÂ In expansion, it additionally earned overall acknowledgment, not simply winning on the worldwide kinokonkursah and celebrations, and has yielded various significant contemporary authors.ÂÂ Prominent delegates of the cutting edge free American film are Woody Allen, John Malkovich, Michael Moore, Jim Jarmusch, David Lynch, Joel and Ethan Coen. Filmmaking in Hollywood from the time of quiet film to the Golden Age of Hollywood Hollywood started his acclaim in the time of quiet films.ÂÂ Although the movies of that period were appeared without sound, capable executives and craftsmen had made them a profoundly engaging spectacle.ÂÂ Films made during the quiet motion pictures time in Hollywood are among the best magnum opuses in film history.ÂÂ Although the chiefs of quiet movies regularly turned to utilizing titles that told the crowd significant data, yet the primary stake was done on the visual pictures, on the improvement of the plot, yet in addition in the exchange of contemplations and sentiments of characters.ÂÂ Of course, the crowd required chance to comprehend the language of the Great Silent, butã‚â soon it turned out to be extremely effective. (Koszarski, 1990) Making of highlight films in 1920 was exceptionally troublesome. While the arrangement of studios offered little open door for articulations of specialists, it by and by had produced a great deal of capable filmmakers.ÂÂ Some of them, for example, John Ford or King Vidor, had assumed a noticeable position in the history, others, similar to James Cruz, Rex Ingram, Lewis

Designing a Formative Classroom Assessment Essay

Planning a Formative Classroom Assessment - Essay Example This paper gives a thorough developmental homeroom appraisal for English language students in grade 3. The English language students focused with this study hall appraisal are understudies in grade 3. On most events, English language students in this class experience issues in understanding exercises educated in English. It is a result of this that the errand picked for the motivations behind this appraisal will be introduced in exceptionally basic and effortlessly got English. In this evaluation, the understudies will be required to peruse a short exposition and bode well out of the content. Be that as it may, before the understudies are given a content to peruse, they will be solicited to figure the storyline from the story book subsequent to having seen the spread page of the book (Gottlieb, 2006). The evaluation will likewise utilize VoiceThread that is an online appraisal device found in VoiceThread.com. There are innumerable reasons why this electronic appraisal instrument might be the most helpful for English language students. One reason is that it permits it clients to make discussions, archives, depictions, recordings and charts and offer them with others; particularly understudies. It is appropriate for English language students in light of the fact that the discussion voices and recordings can be caught with absolute clearness along these lines helping these understudies note articulations in English and become familiar with the distinction of comparative words when utilized in various settings (Gottlieb, 2006). Another significant part of this appraisal apparatus is the consideration of pictures and graphs which can be useful in representing composed archives for English language students. Hence, the apparatus will be significant in making the understudies further comprehend the short exposition picked for the motivations behind this

Ozone Depletion Assignment Example | Topics and Well Written Essays - 750 words

Ozone Depletion - Assignment Example Closer to the ground, in the troposphere, ozone is viewed as a contamination with hurtful consequences for breathing and plants. In any case, the layer of â€Å"good† ozone lies in the stratosphere, between 20 to 40 kilometers from ground. It squares the greater part of the destructive bright beams that expansion the danger of skin malignant growth, lessen yields in specific harvests and furthermore stress marine life from arriving at the earth from sun (â€Å"Ozone - Good Up High Bad Nearby† 2009). The exhaustion of the ozone layer has been generally observable over the Antarctic locale where a â€Å"hole† is occasionally made each year in spring since late 1970s. This opening, really a huge zone in the stratosphere with seriously drained ozone, developed to 26 million square kilometers in 1998 and its biggest size recorded was in 2006 when it contacted 29 million square kilometers (â€Å"Ozone gap most extreme is up on 2007† 2008). The stratosphere over the Antarctic is critical to keeping up the worldwide normal convergence of ozone layer. Ozone is inconsistent conveyed the world over and is focused close to the posts (Is all out ozone uniform over the globe?). The progression of winds to and from posts keeps the ozone available for use internationally. Consumption over the Antarctic, the territory of most noteworthy fixation, contributes significantly to the net impact of by and large ozone decrease in the climate. It is likewise here that the diminishing of this layer is generally sensational. In contrast to different spots, the synthetic substances, for example, CFCs, that wreck ozone get caught over the Antarctic during the dull winter through an extraordinary wonder, the â€Å"polar vortex†, and become some portion of mists that are remarkable to this locale. Extraordinary virus additionally makes ice gems in these mists. During spring and summer, as the temperature warms, the ice precious stones s tart responses that separate the CFCs into increasingly dynamic chlorine particles. These, thusly, separate the ozone particles into oxygen (â€Å"Ozone Facts: What is the Ozone Hole?† 2009). As the ice

The Teachings of Plato - 788 Words

For the longest time, philosophers have shaped culture and beliefs into what is known as society today. Socrates was a Greek philosopher who inspired many (still inspiring the youth today) despite the controversial ideas he presented about 2,000 years ago. Philosophies and teaching of Socrates evolved the way of thinking and points of interests during the time period in which Socrates lived. This Greek philosopher’s teachings were unlike those of the social norms during 300 BC, which plays a significant role in the importance of Socrates today. Socrates was an innovating philosopher whose teachings made him one of the most influential figures in history. Most knowledge proclaimed by historians about Socrates are collected from Plato’s†¦show more content†¦Philosophies and teaching of Socrates evolved the way of thinking and points of interests during the time period in which Socrates lived. This Greek philosopher’s teachings were unlike those of the social norms during 300 BC, which plays a significant role in the importance of Socrates today. Socrates was an innovating philosopher whose teachings made him one of the most influential figures in history. Most knowledge proclaimed by historians about Socrates are collected from Plato’s (Socrates’ student) writings, for Socrates’ teaching were never recorded/ written. Plato was one of Socrates’ most famous students, who was very inspired by Socrates’ enforcement of the significance of morals and continued to spread wisdom, Plato gained as a pupil. Aristotle, student of Plato and a well-known philosopher, respected and accept Plato’s and Socrates’ beliefs, despite disagreeing with some ideas. Now apparent, Socrates influenced some of the most famous and impactful philosophers as of today. Historians have gathered from Plato’s published writing that Socrates used the â€Å"Socratic method† during his teachings and lectures. â€Å"His ‘Socratic method’ consisted of asking questions, particularly in pursuit of definitions† (Sacks). The purpose for asking a series of questions, was to allow the person to ponder the question, as well as theShow MoreRelatedPlato s Teachings Of Philosophy1487 Words   |  6 Pages Plato was a well known philosopher who lived during the time of the distinguished Greek philosophers. He was born into a wealthy and very noble family in the Athens. In the midst of preparation for his life long career as a politician, the young Plato witnessed the trial and eventual execution of Socrates. Little did he or anyone know this would ultimately lead him to completely abandon his political career and become one of the world’s most distinguished philosophers. 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Mina Massage Business Plan - Free Essay Example

Sample details Pages: 7 Words: 2235 Downloads: 1 Date added: 2017/06/26 Category Business Essay Type Research paper Did you like this example? Mina Massage Business Plan Table of contents Table of content .à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..2 Executive summary à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.3 Objectives à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦4 Mission à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..5 Keys to success à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦6 Company summary à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦7 Product description à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.8 Price and pricing strategyà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.9 Market segmentationà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦10 Target market segment strategyà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦11 Market needsà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦12 Strategy and implementation summaryà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.13 Competitive edgeà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..15 Sales strategy à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.16 Advertising and promotionà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..17 Management summaryà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..18 Projected profit and lossà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦19 Projected cash flowà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦20 conclusionà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦21 referenceà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.22 Executive summary Mina massage is owned by mina, Miss. Mina has been a licensed massage therapist in Korea since May 2005, and will run the business from a home-based location from next year. We will offer massage in a variety of styles- Aromatherapy, relaxing handling, sports, foot, soothing salt scrub massages. This massage business goal that increase of revenue and expand a shop to do that, concentrate on customer service and maintain satisfaction of customer. Objectives Don’t waste time! Our writers will create an original "Mina Massage Business Plan" essay for you Create order Increase the number of new customers by 15 percent within 6 months in business Increase number of day/night time customers stopping by at our company Extension of company location to Auckland by next year Increase annual income Make our shops well known to people in Christchurch Mission Our most important mission will be running a profitable business while keeping high customers satisfaction and increase business area. We will provide a top quality massage service and continuously work our way through to provide a better service. Keys to success Professionalism: maintaining good boundaries between customers and specialist which includes everything from maintaining in secret to keeping out train up-to-date. As owner need to strengthen service education to staffs that is related to maintain sales. Individual attention: to detail in making experience to customersà ¢Ã¢â€š ¬Ã¢â€ž ¢ preference which is used to record to remember information for future sales method that valuable data? Repeat business/Recommendations: Loyal customers will bring more prospect customers for treatments. With good customers service could be recommend the business to friends and families as well as to the neighborhood. Company summary Mina massage shop is created for the purpose of mind and body rest for people. Miss. Mina has been a licensed massage therapist in the Christchurch since May, 2014.She will be running the business from a home-based location since next year. Since first obtaining her license, Miss mina has consistently taken more education classes than required and continued with her degree and studied more and more variety of massage and other therapeutic techniques including general massage, nail care, foot care, part of body care, deep Tissue, sports massage, meridian massage aromatherapy even shop atmosphere. Miss Mina choose in a wide range of massage styles, and listens carefully customersà ¢Ã¢â€š ¬Ã¢â€ž ¢ need and preferences. As the owner has suitable and sufficient skills to start and run this business, I believe that thus opportunity to open a new business is a very important factor. Product Description Mina massage is more special than other shop which mean is possible to get this service tailor-made, body, facials, anti-aging treatments that can be adapted tosuit individual tastes. For example, clients who have sensitive skin can choose massage type and use special formula of massage cream. Mina Massage shop will also offer a full retail line of cosmetic products, aroma oil, fragrant candles, hand care tool and other beauty products. These items retail price will range between maximum of $100 and minimum of around $50 per item. The most popular services offers by Mina Massage are as below: Aromatherapy with either body wrap, scrub, or massage (make price depend on oils of quality)- 1 hour or 2 hours this massage helps customers to recovery body and skin Relaxing handling massage-one and half an hour this massage makes customer to feel better Sports massage -1hour this massage helps the circulation of the blood Foot massage with foot care -1hour for recovery feeling if fatigue and tension Soothing salt scrub-50min this is for exfoliation and soft skin Price and Pricing Strategy Basically, I will set Mina Massage shop rates to per hour, half hour and one and one half hour in accordance with what other in the area are charging. I will offer a lower price if the client is sick and needs more comfort from the massage. Also I will make coupon event that is most important of sell marketing from seeking lower price clients with good service. For example some customers might need a massage three time a week however, if the customer feels that the price is not quite affordable, we can offer a coupon promotion that can purchased to save the customer some money. Such as buy 10 coupons, and get 1free coupon. Another alternative plan is that we can offer free half hour massage coupons. In this case, people can just pay for an additional half an hour in order to get the full hour. Since every customer is expected to make the most out of a discount, or a good value, I will try to offer even more discoun t opportunity to students, pregnant women and seniors etc. we will also offer special packages on Valentineà ¢Ã¢â€š ¬Ã¢â€ž ¢s, Motherà ¢Ã¢â€š ¬Ã¢â€ž ¢s day etc. I will always try to work with the customer to meet their needs and wants. Mina Massage services offered will include: Aromatherapy with either body wrap, scrub, or massage (make price depend on oils of quality)- 1hour or 2hour $100/$200 Relaxing handling massage-one and half an hour/from $130/$80 Sports massage -1hour/$170 Foot massage with foot care -1hour /$150 Soothing salt scrub-50min/$150 Mina massage also offers 10% discounts to customers such as over 65 years old, under 18 years old Market segmentation Our targets for potential clients are Chinese, Korean and other local people of Christchurch. There are extensive market places in a local area. The customers will be from every age and gender with individual and household incomes greater than $25,000. However the massage normally uses from30-55 ages of female which the mid-high/high income workforce who most have a job and plenty to free time. Also some clients come for relieve stress form work place or family. The Kiwi group are distributed widely over New Zealand who prefer relaxed atmosphere and a pleasant conversation with massage. We will prepare aroma candles, classic music and herbal tea to match our Kiwi customersà ¢Ã¢â€š ¬Ã¢â€ž ¢ needs. Also we will train our staff to share a common interest with customers to offer them more personalised service The Chinese group is interested to follow Kor ean celebrities called à ¢Ã¢â€š ¬Ã‹Å"Hanrue hot blastà ¢Ã¢â€š ¬Ã¢â€ž ¢. They also desire beautiful skin that can be possible to change their value of life with massages regardless of gender and age. This business tends to bring another profit from the customers that like buying cosmetics, hand care, foot care etc. The Korean group generally desires a psychological stability by massage or treatments. As a response to those needs, our massage therapists will offer a range of quality massage such as herbal remedy and aroma candle for recovery which is specially designed for them. Target market segment strategy Our clients can be classified into three categories; Kiwis, Korean, Chinese, besides the obvious differences in the style of massage or treatments each of these prefer, Mina massage treatment for both men and women. Our aim is to restore the bodyà ¢Ã¢â€š ¬Ã¢â€ž ¢s natural balance and well-being through skilled, therapeutic service. The most important customer to ta rget is professional workers because they have higher incomes than other people that is related to maintain customers Market need According to some client reviews of some massage shops, they have received standard relaxation massage, aroma oil massage, foot massage and hand massage with care. However, most clients desire to feel comfortable during the massage and any other time in the shop. To deal with this, we will provide drinks so customers can enjoy tea after and before the massage. Also we will make a homely atmosphere by providing cozy sofas with natural decoration, books and magazines, fresh flower, displayed to create a natural atmosphere Todays, people life is tired and stressful, so they need to massage service to help them to relax and mental stability for the future. Strategy and implementation summary Product Mina massage is professional skill of relaxing and healing that has been well educated for long time. The massage skill came from expert techniq ues in Korea that is highly appreciated in my country. Specialist completes a 4-year course of study and more learn the theory through practice to master the technique. Also some specialist to learn to practice the finger-pressure treatment which spares no strenuous efforts that is one of the keys to success and another thing is ambiance in the shop that decorations like an informal atmosphere, relaxing music, aroma candles, herbal drink that is important to clientsà ¢Ã¢â€š ¬Ã¢â€ž ¢ health. Pricing The pricing is value of service that client would pay for the service. Mina Shopà ¢Ã¢â€š ¬Ã¢â€ž ¢s main clients are those who earn an annual income of $80,000 or above and therefore the monthly basis after taxes accounts for $5,678. Assuming that 7% each individualà ¢Ã¢â€š ¬Ã¢â€ž ¢s income is to be spent on personal care services and that each customer visits a massager parlor 2 times per week on average, clients will be able to spend approximately $100 per massage session. As discussed in the above section, the pricing details can be referred to as above. Promotion Advertising use newspaper, community websites and rumor. Sales promotion buy 10 coupons, and get 1free coupon, 10% discounts to customers such as over 65 years old, under 18 years old Online marketing Mina Massage website where customers can book massage for cheaper price and massages information. Place Our shop is located in Riccarton which the most potential area because of safety, easily accessible by the car the distance of about 10 minutes from city. In addition the Riccarton mall has a large floating population. To help customers to relax and have a good time, Mina massage offers relaxing music, aroma candle, and herb tea etc. Competitive Edge Our competitors are distributed around our shop such as Thai Massage, Chinese Shop, nail art with foot care shops etc. in Christchurch that have potential market growth factors which act as a powerful stimulation for our shop. We will be providing our own unique service like manicures, facials and massage free of charge within the received massage clients. We hope that our uniqueness will attract more customers and earn their loyalty. Mina Massage is competitive because it has good location, a good website, and managing cash flow. Sales Strategy Mina massage makes rule which Payment due before service. No Credit will be given to customers to prevent trouble after service also when customers pay we offer the discount that based on mutual trust. If be necessary that also we can offer by $10,000 Credit monthly. Mina massage have competitive service and pricing that Cannot compare than other massage shop such as using quality oils and cosmetics, relaxing music, nature sounds or silence as the customer favors. Also we offer differentiated and variety of styles massage if they want be specific areas of the body massage à ¢Ã¢â€š ¬Ã¢â‚¬Å" shoulder, hands, foot, belly etc. use tools hot stone, hot oils, paraffin, face mask pack, beauty machine that more useful clientà ¢Ã¢â€š ¬Ã¢â€ž ¢s experience Advertising and Promotion We will use newspaper advertisement such as Korea Review. Also we will utilize community websites like Net Zealand. Our silver bullet for advertising issues is rumor. Since our main target customers are mostly part of a small local society, rumors and verbal communications between members are crucial for our business to become well known. We will also offer each customer unique service, and undertake events such as free coupons and loyalty card. It will cost us a fair amount to set up our advertisement since free newspapersà ¢Ã¢â€š ¬Ã¢â€ž ¢ budgets depends on advertising. Also, having loyalty card would also indicate that it will cost us to provide our customer a free service (if offered by loyalty system). Management Summary The owner of business and supervisors and managers of different parts will work together to manage the business. T he management teamà ¢Ã¢â€š ¬Ã¢â€ž ¢s education level and work experience is expected to be sufficient enough to provide a professional service to our customers. Payments to our management team would be based on biweekly basis to avoid too much impact to our budget and easy management of employment renewal and revision period. Resumes for Massage Therapy Mina Massage 103a Riccarton Peverel street Cell: 021 0838 9272 [email  protected]/* */ qualification of massage and experience Therapeutic and sports massage certification Over 5years experience in Korea Teach massage skill 3years Projected Profit and Loss This is projected profit and loss example However, the sales revenue depends on every month and session also the fixed expenses will be changeable according to circumstances. Projected Cash Flow This is projected cash flow example. The following cash flow table shows us with a consistent positive cash flow throughout the transit ion. Conclusion Which one is best massage shop à ¢Ã¢â€š ¬Ã¢â‚¬Å" mina massage or other massage? Of course mina massage is wonderful choice thatà ¢Ã¢â€š ¬Ã¢â€ž ¢s why the owner reminds staff about customer service and management of customer repeatedly which is competitive factor and has robust operate an organization. List of Reference Bplans. PALO ALTO SOFTWARE.ALL RIGHTS RESERVED. 1990-2014. healing touch massage physical therapy massage business plan, https://www.bplans.com/physical_therapy_massage_business_plan/executive_ summary_fc.php Bplans. PALO ALTO SOFTWARE.ALL RIGHTS RESERVED. 1996-2014. Day spa business plan https://www.bplans.com/day_spa_business_plan/products_and_services_fc.php WENDY VARKER, Director. 2014 Beauty progress Thai massage spa https://www.beautyprogress.co.nz/Our-Services/Thai-Massage/ Wikimedia Foundation, Inc., 2014. Cash flow https://en.wikipedia.org/wiki/Cash_flow Page | 1

Being Black in America - 1202 Words

Being Black In America Being black in America differs from each person experience in mainstream America. Booker T. Washington was brought up with a different upbringing then most slaves during the 1800s; as he would describe as â€Å"up from slavery†. Even though he was born a slave, he had a better chance of â€Å"equal access† and equality in main stream America. He had a chance to gain an education part time during his younger years as well as working. Booker T, believed the best way to ensure progress and peace was,†for the whites to respect the blacks desire for improved economic opportunities and for blacks to respect the whites desire for social separation of the races.† I agree with this ideology because everyone was getting a piece of†¦show more content†¦W.E.B. Dubois supported being black in America. He supports being that helping hand for his people. He rather see us excel then be against us. He wanted us at peace with each other. 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Customer Involvement in Service Production

Question: Diacuss about the Customer Involvement in Service Production. Answer: Introduction: Consumer Involvement refers to the state of mind that influences the customers to identify the products, the benefits that the product is offering and ultimately influence the customers to buy the products. Ultimately, consumer involvement is the physical and mental effort that a consumer puts in the purchasing decision. There are three kinds of consumer involvement. They are I) Low Involvement, II) Some Involvement and III) High Involvement (Feng et al. 2016). Low involvement can be seen in habitual decisions. This kind of purchases are not extremely important for the customers,; they have little amount of preference and customers need little information while purchasing this kind of products. Some involvement can be seen in the simple decisions. These type of products are a little bit more important to customers. These types of purchases involve some evaluation of alternatives. The examples of some involvement are snacks, beauty products and others. Lastly, high involvement can be seen in the lengthy decisions like at the time of buying cars, properties, diamonds and others. They are most important to the customers as they are risky as well as expensive. In case of the Coffee Culture Restaurant, the second level of consumer involvement that is Some Involvement is typical for the target customers of this restaurant. People use to go to restaurants on special occasions and going to restaurants is not a habitual action. People want to have foods and want to spend some quality time in a good place. This is not a high involvement and also not a low involvement as people use to check for good restaurants before going there. Hence, some level of involvement will be typical for the target customers of Coffee Culture (Dadfar, Brege and Sarah Ebadzadeh Semnani 2013). Influence There are there aspects which influence the consumer involvement of a business. They are I) Personal Factor, II) Object Factor and III) Situational Factors. Personal factors are the believe, attitude, values and perception of a person that influence the buying behavior of that person. Object factors are the degree of information that a person has about a particular product and the differentiation that he can make between two products. Situational factors are the characteristics of a product that make it necessary for any person that is the person is highly dependent on that product. For the case of Coffee Culture restaurant, the personal factor is the most important influence factor for the target customers (Jaakkola and Alexander 2014). Personal factors are the needs, importance, interest, values, perception and others. The Coffee Culture restaurant needs to address these issues. As the strength of the restaurant is its fresh baked goods, the foods should fulfill the demand of the customers. The atmosphere of the restaurant should match the culture of the country. On the other hand, the retardant should be calm and decent so that people can spend quality time in the restaurant. These are issues that need to be addressed in order to get the target customers of the restaurant (Blazevic et al. 2013). References Blazevic, V., Hammedi, W., Garnefeld, I., Rust, R.T., Keiningham, T., Andreassen, T.W., Donthu, N. and Carl, W., 2013. Beyond traditional word-of-mouth: an expanded model of customer-driven influence.Journal of Service Management,24(3), pp.294-313. Dadfar, H., Brege, S. and Sarah Ebadzadeh Semnani, S., 2013. Customer involvement in service production, delivery and quality: the challenges and opportunities.International Journal of Quality and Service Sciences,5(1), pp.46-65. Feng, T., Feng, T., Cai, D., Cai, D., Zhang, Z., Zhang, Z., Liu, B. and Liu, B., 2016. Customer involvement and new product performance: The jointly moderating effects of technological and market newness.Industrial Management Data Systems,116(8), pp.1700-1718. Jaakkola, E. and Alexander, M., 2014. The role of customer engagement behavior in value co-creation a service system perspective.Journal of Service Research,17(3), pp.247-261.

American History (1492

Influence Of Realism On Literature Essays - Art Movements

Influence Of Realism On Literature Essays - Art Movements Influence of Realism on Literature After World War I, American people and the authors among them were left disillusioned by the effects that war had on their society. America needed a literature that would explain what had happened and what was happening to their society. American writers turned to what is now known as modernism. The influence of 19th Century realism and naturalism and their truthful representation of American life and people was evident in post World War I modernism. This paper will try to prove this by presenting the basic ideas and of these literary genres, literary examples of each, and then make connections between the two literary movements. Realism Modernism not only depicted American society after World War I accurately and unbiasedly, but also tried to find the solutions brought upon by the suffering created by the war (Elliott 705). The realistic movement of the late 19th century saw authors accurately depict life and it?s problems. Realists attempted to ?give a comprehensive picture of modern life? (Elliott 502) by presenting the entire picture. They did not try to give one view of life but instead attempted to show the different classes, manners, and stratification of life in America. Realists created this picture of America by combining a wide variety of ?details derived from observation and documentation...? to ?approach the norm of experience...? (3). Along with this technique, realists compared the ?objective or absolute existence? in America to that of the ?universal truths, or observed facts of life? (Harvey 12). In other words, realists objectively looked at American society and pointed out the aspects that it had in common with the general truths of existence. This realistic movement evolved as a result of many changes and transitions in American culture. In the late 1800?s, the United States was experiencing ?swift growth and change? as a result of a changing economy, society, and culture because of an influx in the number of immigrants into America. Realists such as Henry James and William Dean Howells, two of the most prolific writers of the Nineteenth-century, used typical realistic methods to create an accurate depiction of changing American life. William Dean Howells, while opposing idealization, made his ?comic criticisms of society? (Bradley 114) by comparing American culture with those of other countries. In his ?comic? writings, Howells criticized American morality and ethics but still managed to accurately portray life as it happened. He attacked and attempted to resolve ?the moral difficulties of society by this rapid change.? (Elliott 505). He believed that novels should ?should present life as it is, not as it might be? (American Literature Compton?s). In the process of doing this, Howells demonstrated how life shaped the characters of his novels and their own motives and inspirations. By concentrating on these characters? strengths as opposed to a strong plot, he thematically wrote of how life was more good than evil and, in return, wanted his literature to inspire more good. On the other hand, Henry James judged the world from a perspective ?...offered by society and history...? (704). He also separated himself from America to create an unbiased view of it as a ?spectator and analyst rather than recorder? (Spiller 169) of the American social structure. He wrote from a perspective that allowed him to contrast American society with that of Europe by contrasting the peoples? ideas. By contrasting social values and personal though about America in America, he presented to the people the differing motivational factors that stimulated the different social classes (Bradley 1143). Overall, these writers managed to very formally portray America as it was while adding their own criticisms about it in an attempt to stimulate change. The naturalist movement slowly developed with most of the same ideals as those of the realists in that it attempted to find life?s truths. In contrast, Naturalists, extreme realists, saw the corrupt side of life and how environment ?deprived individuals of responsibility? (Elliott 514). Literary naturalism invited writers to examine human beings objectively, as a ?scientist studies nature? (?Am. Lit.? Compton?s). In portraying ugliness and cruelty, the authors refrained from preaching about them; rather they left readers to draw their own conclusions about the life they presented. Generally, these authors took

Sistine chapel as a religious art piece Term Paper

Sistine chapel as a religious art piece - Term Paper Example al events, Roman Catholics preserved many of the ancient paintings from the ancient history of Christianity and renovated them through the medieval periods till the modern era of architecture and art. Majority of the paintings found from the history of civilization process of Europe during the Renaissance period show an indisputable integration of religion and art that passed through Christianity and Jewish art and culture. This paper will make an appreciation of the Sistine Chapel at the Apostolic Palace in the Vatican City as a monumental evidence of the relationship between art and religions in the medieval Europe. The Sistine Chapel is one of the most reverent and oldest religious monumental buildings owned by the Christian community. The present day’s appearance of the chapel has travelled a long way of multiple transformation processes during the regimes of various Popes ever since its creation. The Sistine Chapel carries the glory of being a unique construction by the historical integration of Christian ideologies with the Jewish artistic skills. Located at the Papal Palace, the primary function of the Sistine Chapel is to be the venue of the Papal Conclave which conducts the elections for the pope. This monumental construction also functions as the center for Papal Chapel, the organized body of clerics and priests of the pope’s palace. This chapel works as the stage for conducting the collective masses in the palace to celebrate the reverence of the pope on distinguished occasions. The chapel has a historical tradition of observing the Sunday mass under the priesthood of the pope. However, these masses are limited to the service of the elite group of Vatican City and to the invitees from special classes of Rome. In other words, these masses are exclusively open to the special guests and are not open to the common public. Moreover, the chapel has the conservative follow up of a system that sees the closure of the religious functions on the occasion of

Assignment 2 Case study Essay Example | Topics and Well Written Essays - 2500 words

Assignment 2 Case study - Essay Example Nurses are becoming overworked and underpaid and more often than not, this burnout will eventually lead to a bigger issue – an increase in medical errors and a decreased quality of health care services. This paper shall discuss the issue of nurse burnout and stress, including its causes and its effects. This paper shall also attempt to come up with appropriate solutions to this issue in the hope of effectively applying leadership skills and patient-centred solutions. Burnout or stress often manifests in various ways. But the most common manifestations include the following: insomnia, fatigue that does not go away with sleep, colds, headaches, backaches, nausea, allergies or difficult breathing, and skin problems (Sahota & Bruin, 2009). Symptoms of burnout may also include chronic exhaustion, frustration, anger, depression, irritability, cynicism, bitterness, and negative feelings towards colleagues and other people in general (Sahota & Bruin, 2009). These manifestations of burnout are also sometimes seen by patients as they are at the opposite end of such negative feelings. In an article by Fagin, et.al. (2006), authors discuss that many nursing graduates being initially fielded in the hospitals experience severe burnout in the first two years of their work most especially because of heavy workloads. A major paper conducted on the subject matter covered 225 junior hospital nurses working in different hospitals in Ontario and the study was able t o establish that about 66% of these nurses were experiencing burnout, emotional exhaustion and even depression (Laschinger, as quoted by Fagin, et.al., 2006). In the study, nurses were also one in expressing that work overload, unfair workplaces, poor relationships with other staff, and weak leadership cause nurse burnout. This burnout among new graduates has a potentially heavier effect on nurses because these

Managing safely project Essay Example for Free

Managing safely project Essay Introduction As part of the Managing safely course, you have to complete a project and have it assessed. You will be expected to carry out a risk assessment based on your own work environment. You need to record the results on the attached sheets and submit them for marking. Do not submit any additional material in support of your project work as only the six parts of the A4 project will be assessed. The project can be word processed or hand written. When you have completed your work you should return it to There is a two week time limit for the return of the project. Your project must be completed and returned by Instructions Please read all of the instructions before starting work on your project. The project is broken down into a number of parts. Please complete each section as detailed below. Part 1 – description of the work tasks that are your responsibility Record a brief description of all the work tasks within your work environment including: description/labelled sketch of the location(s)   people who work in or visit the area on a regular basis or from time to time. (Think about the different groups of people who may be in the area and how often they may be there.) permanent and temporary items of equipment and substances activities carried out within your work environment Part 2 – a hazard checklist of the location(s) Record a brief description of three location hazards that may arise in your work environment. For example, car park, stairs, uneven floor. For each of these hazards please include: a description of the location a description of the hazard – in relation to the location the number and occupation of people who could be affected by the hazard – in relation to the location whether a risk assessment is recommended Part 3 – a hazard checklist of permanent and/or temporary items of equipment and substances used in your work environment Record a brief description of three hazards that may arise from equipment or substances used. For each of these hazards please include: a description of permanent and/or temporary items of equipment and substances used a description of the hazard – in relation to the equipment/substance the number and occupation of people who could be affected by the hazard in relation to the equipment/substance whether a risk assessment is recommended Part 4 – a hazard checklist of the activities carried out within your work environment Record a brief description of three hazards that may arise from within your work environment. For each of these hazards please include: a description of the work activity a description of the hazard – in relation to the work activity the number and occupation of people who could be affected by the hazard – in relation to the work activity Note: for the purpose of this exercise all three activity hazards that you  are assessing on part 4 must require a risk assessment. Part 5 – carrying out a risk assessment Please carry out a risk assessment on all three of the activity hazards you have listed on part 4. Please make sure you include: a description of the work activity a description of the hazard, hazardous event and expected consequence – in relation to the work activity the number and occupation of people affected – in relation to the work activity an assessment of risk (please use the 5 x 5 matrix) – in relation to the work activity Note: for the purpose of this exercise all three activity hazards that you are assessing on part 5 must require risk controls. Part 6 – risk control recommendations Please complete the risk control form for all three activity hazards you have listed on part 5. Please make sure you include: a description of the work activity and risk level from the risk assessment existing risk controls any further risk controls required in relation to the work activity the residual risk (please use the 5 x 5 matrix) in relation to the work activity a description of the type of monitoring required and how often in relation to the residual risk Note: where you have large numbers of hazards in your work environment you will not have space to record them all. In these circumstances, select a representative sample of hazards for the purposes of this project and record only these. Remember that only three hazards are required for parts 2, 3, and 4. Each part has a maximum number of marks which can be awarded and details are  given in the table below.

Low Self-Esteem and Eating Disorders Essay -- Health Weight Loss Paper

What is Self-Esteem... Self-esteem has recently been defined by Silverstone as "the sense of contentment and self-acceptance that stems from a person's appraisal of their own worth, significance, attractiveness, competence and ability to satisfy their aspirations" (Silverstone 1992). Self-esteem is the degree to which a person values and respects themselves, and is proud of their accomplishments. Self-esteem begins to develop in childhood, but it solidifies and gains momentum during the turbulent and trying years of adolescence. The teenage years tend to be a crucial "make it or break it" period when it comes to self-esteem because it is at this time that youngsters are searching for an identity. If this process goes awry, the teen is likely to have negative feelings about the self, leading to a low sense of self-esteem. Many recent studies have provided evidence that disruptions in the formation and stability of one's self-esteem can lead to various psychological problems, such as eating disorders. Are Low Self-Esteem and Eating Disorders Related? Although it is often thought of as only an "anecdotal contention that low selfesteem is a trait of eating disorders" (Wilfiams 1993), this fact has been empirically proven time and time again. With the use of various questionnaires and inventories, researchers such as Schupak-Neuberg, Rosen and Button have found that low self-esteem occurs very commonly in patients with eating disorders. In some cases, evidence for this relationship is so strong that it is even thought by some researchers that chronic low self-esteem is a necessary prerequisite for disordered eating (Silverstone 1992). A profile of self-concept components that are characteristic of low self-esteem are insec... ...onal Journal of Eating Disorders, Vol. 18, (4), 317-326. March, 1995. Rosen, James C., Bruce E. Compas, and Barbara Tracy. "The relation among stress, psychological symptoms, and eating disorder symptoms: A prospective analysis". International Journal of Fating Disorders. Vol. 14, (2), 153-162. 1993. Schupak-Neuberg, Erika, and Carol J. Nemeroff. "Disturbances in identity and selfregulation in bulimia nervosa: Implications for a metaphorical perspective of "Body as Self"'. International Journal of Eating Disorders. Vol. 13, (4), 335-347. 1993. Silverstone, P.H. "Is chronic low self-esteem the cause of eating disorders?". Medical Hypotheses. Vol. 39, 311-315. 1992. Steinhausen, Hans-Christoph, and Margarete Voltrath. "The self-image of adolescent patients with eating disorders". International Journal of Eating Disorders.. Vol. 13, (2), 221-227. 1993.

Perception and Portrayal of the Abolitionist

Societal values have changed so much since a hundred years ago. The development of science and the introduction of many intellectual movements have contributed much to these changes. Ideals which were deemed erroneous or immoral can be accepted and welcomed, and those widely accepted as scientific truths and fact can be debunked and proved wrong as well. But it is wrong to assume that every pillar in society can be changed. Several values and ideals have stood the test of time and were deemed universally and chronologically constant, because this is how society wants them to remain.These values, standards and norms therefore could be likened to a lens, since society uses these things to assess situations and the environmental factors they are exposed to. Everything that happens can be processed differently by different individuals, depending on the lens that he or she uses. There are some who manage to deviate from the norm and use unconventional â€Å"lenses† to view their en vironments and act upon situations differently than the usual. Similarly, how these people are viewed by the rest of society depend on the current value system.Usually, many of these revolutionaries become ostracized or even killed for their beliefs, as the changes they want to bring about may not agree or even violate some of the accepted norms and ideologies. John Brown is one such revolutionary, proposing change in the midst of pro-slavery America. His unconventional ideas and methods went against many standards of pro-slavery society that many saw threatening. However, as times changed and some values and ideologies were revolutionized, society’s views on John Brown’s life also changed.Some viewed him as a brilliant man who saw through American society’s fault, or a hero who died for the freedom of men who were stripped of liberty. Some also viewed him as a madman, a crazy zealot and one of America’s first terrorists. John Brown is also portrayed in v arious ways in popular culture, as his life and words are used in songs, plays and TV shows. Statement of the Problem As a prominent American historical figure, society’s opinion on John Brown is highly influenced by culture and value systems. However, it is a given that some of these values continuously fluctuate and some remain throughout time.With the changes in time and values from the time of John Brown’s active action and his death, how did public perception of him change? If so, what are the factors that affect these changes? Objectives This paper seeks to shed some light on how John Brown was viewed throughout history and time and what factors affected these perceptions of his character. An analysis of information regarding his portrayal in popular culture and a discussion on how these portrayals came about shall be included in this paper. Significance of the StudyThis study is geared towards looking at and analyzing John Brown’s life and seeing how soci ety viewed him while he was alive and after his death. Since it has been established that there has been a conflicting public opinion regarding John Brown, this study will help shed some light on the reasons for this differing public opinion and analyze the factors that contribute to these differences. Using John Brown as a base, sociological dynamics can be more fully understood. Scope and Limitations This study shall only be using online articles, journals and some books as its reference.Data shall be gathered from these materials and a suitable data analysis by the author shall be the basis of the conclusions made in this paper. REVIEW OF RELATED LITERATURE A. Abolitionism and Slavery in the United States The Roots of Slavery Slavery in the United States involved the selling, purchase, ownership of African or even Native American slaves. It first began when the English built their community in Virginia in 1607 and ended up being widely-accepted tradition until 1865. Many of the s laves were gathered from pagan countries and this was written into law by 1705.In Columbia, a slave is defined in law as a human being who is â€Å"deprived of his or her liberty for life and is the property of another. † It was legal to own and keep slaves for as long as they were still alive from 1654 to 1865. By 1860, ownership of slaves has become so widespread that a fourth of the population during that time are comprised of slaves. Disease, famine and damages caused by the war against Native Americans have kept available labor down, and this made importation of slaves more palatable for many business men. The slaves were treated as capital for labor intensive commerce such as the cash crop industry of tobacco.They were considered as the life line of the south’s agricultural industry. A large proportion of the slaves were owned by farmers from the south, as a single farmer there owned an average of 20 slaves. Labor intensive commerce was mostly found in the south as these regions grew tobacco, cotton and sugar as primary exports. Many of the slaves were found in these farms, and here they contributed much to the economic welfare of the country. Racial basis of slavery were not only applied to Africans and Native Americans, but also to some members of the Caucasian race.Some Europeans were also utilized as slaves under a contract to pay debts. These white slaves were only held for a limited amount of time and not fully owned like African slaves. Westward Expansion The westward expansionist tradition of the country not only brought about territory, but it also spread both the tradition of slavery. Many of the cotton farmers moved west and brought their slaves with them. Historians call this period the Second Middle Passage. Many of the slaves were forcefully removed from their families and communities to work for new farms in the west.This slave exodus marked one of the most significant periods in African slavery. African slaves were subjected to psychological stress due to their forceful exclusion from their families and familiar environments. The westward movement was extremely difficult. Aside from the psychological hardship that being away from their families presented, they were also subjected to physical difficulties. Most of them were forced to travel on foot, only stopping in temporary holding pens for slaves where further slave trade was performed. The slaves were mobilized in shackles and chains as traders feared violence ensuing from the slaves.In their destination, extremely difficult work was waiting for them. Many of the areas in the west were still undeveloped, and so the burden of clearing forests, building barns and pioneer-planting crops in the fields were placed on the slaves’ shoulders. Alongside the exhaustion from the intense labor, unfavourable working conditions and amenities contributed to the high mortality rate of newly arrived slaves. This condition was so economically unfavourable for the slave owners that many of them resorted to temporarily renting slaves than using their own to complete the work.Many of the slaves resisted after being exposed to such dreadful conditions which ultimately gave the farmers and their overseers more reason to resort to cruelty and aggression to control slaves. Brutalities towards the slaves were institutionalized by the court. Overseers can physically harm slaves and in some cases, even kill the dissenting slave. The owners were authorized by court to use the slaves and their families at his disposal. Members of the family can be used by the owner to pay-off debts or increase income by selling them as slaves.It is common to find slave families broken and hurt from the separation of husbands, wives and children from one another. The slaves were given amenities and benefits like food, health care and clothing but only to a bare minimum. Disabling slaves by maiming them and executions for fugitive slaves were allowed by law. Sexual ab use and rape of the slaves was also rampant. In court, slaves were considered sub-human. If one does commit a crime, however, he is considered as an entity capable of thought and act, and thus is regarded as a rational being.With all these brutalities toward slaves, it is important to note that the treatment of slaves is dependent on skin color. Light-skinned slaves were dressed, fed and treated better than the dark-skinned ones who worked mostly in the fields. Anti-slavery supporters coming from the north knew of the brutalities and abuses inflicted on the slaves of the south. They sought to stop the institution of slavery, and this produced much tension between the two parties. The north’s movement to abolish slavery went against the economic favourability of slavery during that time.The economy dictated the increasing value of labor intensive industries in the south, and so labourers are needed more than ever. Abolitionist movement With the enlightenment and awareness of p eople regarding human rights came the abolitionist movement. Slavery was something that violated the basic tenet of human rights and dignity, and so it had to be abolished. Northern states have begun to pass acts which declared that all men were born free and equal. Several movements that involved religion and political movements highly influenced the strength and expanse of abolitionist ideals throughout the country.The movements that supported abolitionism varied in method and degree. Some were pacifist, as they tried to use the legal system and passed legislation seeking to make slavery illegal. Others utilized literature and the press like Harriet Beecher Stowe, the author of the famous novel Uncle Tom’s Cabin. Religious movements declared slavery to be sinful and un-Christian, to discourage believers from keeping and owning slaves. Only a minority of abolitionists used to armed revolt and instigation of unrest and anger among the slaves as the main machinery to further t heir cause.The movement continued its stride to abolish slavery, but its strongest anchor point came with the election of a known contester of slavery, Abraham Lincoln, as president. With the head of state holding this position of opposition of slavery, the south felt that their way of life was endangered and threatened. Economic repercussions will be felt by their planters in the cotton, tobacco and sugar farms if the hands that worked in the plantations were to be set free. The zenith of the tensions between the south and the north was the American Civil war.It broke out when the south organized and removed themselves from the control of the American government. Rise of Abolitionism Historian James McPherson defined an abolitionist as a person who has fought for the abolition of slavery in the United States before the Civil war. American abolition started early on, as there were several groups already fighting for the liberation of slaves, such as the Society of Relief of Free Neg roes Unlawfully Held in Bondage, and there were several institutions which prohibited slavery already.Several states had passed laws that completely prohibited slavery in their territories. Those who joined the American Anti-Slavery Society or other groups were abolitionists. These movements were not unified, and so could not boast a unified strength. Vermont was the first territory to make slavery illegal, and Pennsylvania was the first state to abolish slavery in 1780. Then several states followed Pennsylvania’s example while some states chose to limit slave trading. Many of the states in the south retained the institution of slavery as it was the region’s life line in their plantations.Their strong adherence to the institution drove them to take a defensive stance against the rising popularity of the abolitionist movement. Many abolitionist writers distributed many anti-slavery writings and literature to the south to help spread the ideologies. Novels, pamphlets and other forms of writing began to circulate not just in the north, but also in the southern region. Southern officials were enraged at the act, and thus moved to ban all types of literature that might instigate rebellion and changes in the south. Violence was even employed to stop the circulation of antislavery media in the south.Elijah Parish Lovejoy, the editor of an abolitionist newspaper was murdered by a mob of pro-slavery southerners. His printing press was also destroyed. Abolitionists recognized the fact that slavery needed to be abolished everywhere in the country, but the north cannot interfere with the affairs of the south because of federal ruling. Because of this, many abolitionists focused on liberating the north and skipping the southern states. Some abolitionists were frustrated and did not like this idea, as they believed that every state should be free of slavery.The movement was further fortified by the support of free African-Americans and their church. With the i ssue of the constitution, the American Abolitionist movement split up into two groups, the Garrisonians, led by William Garrison and Wendell Phillips and another camp led by Spooner and Gerrit Smith. The Garrisonians believed that the constitution promoted slavery while Spooner’s group believed the constitution to be antislavery. Since slavery was unconstitutional, it could be abolished with the blessing of the law.More divisions in the abolitionist movement arose, but because of the social classes of the abolitionists themselves. The artisans and elites divided themselves on the issue of slavery as well. The Underground Railroad was used as a venue by many abolitionists to become more active in the cause for abolition of slavery. Many of the fugitive slaves were illegally transported away from their masters to be free men via this rail. But the railroad was made illegal by the passing of the Fugitive Slave Law of 1850. But this did not stop the abolitionists from providing s helter and transporting slaves to freedom.

Operations Management - Dabur at a Glance - 2845 Words

Submitted by: Group 9 Shobhit Agrawal Soham Badheka Ankit Mundhra Jitendra Sachdev Prashant Singh Anusha Venkateswaran F006 F010 F035 F045 F054 F058 Operations Management: Dabur at a Glance Perfection is not attainable, but if we chase perfection we can catch excellence. Vince Lombar About Dabur Dabur India Limited is the fourth largest FMCG Company in India with Revenues of over US$1 Billion (Rs 5,283 Crore) and Market Capitalization of US$4 Billion (Rs 20,000 Crore). Building on a legacy of quality and experience of over 127 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur today operates in key consumer products categories like Hair Care, Oral Care, Health Care,†¦show more content†¦Dabur today has manufacturing plants in 12 locations, Baddi (Himachal Pradesh), Pantnagar (Uttaranchal), Sahibabad (Uttar Pradesh), Jammu, Silvassa, Nasik, Alwar, Katni, Narendrapur, Pithampur, Newai (Rajasthan) and Siliguri (West Bengal). During 2011-12 the company added a Honey plant in Baddi. Another unit has been established in Baddi and commissioned in March 2012 to manufacture Chyawanprash, Toothpaste, Glucose and Odonil. A Greenfield manufacturing facility is being set up near Dhaka to suppleme nt the capacity and meet future requirements. Dabur is setting up a fruit juice facility in Sri Lanka as an export oriented unit. This facility will be utilized for meeting requirements of the Indian market as well as local sales in Sri Lanka. Dabur has received the OHSAS 18001 and ISO 14001 certification for its units in Baddi, besides plants in Jammu, Newai and Alwar. This certification has been done by the external accreditation body TUV NORD. This standard is the foundation of overall health, safety and environment framework of Dabur. With this, eight of its manufacturing units have now been certified under this standard. Various energy conservation techniques have been initiated and successfully implemented across all manufacturing units. Initiatives were also taken towards new product and pack introductions, improve safety awareness and quality improvement. Several existing units were upgraded and manufacturing capacity added forShow MoreRelatedOperations Management - Dabur at a Glance2836 Words   |  12 PagesAnusha Venkateswaran F006 F010 F035 F045 F054 F058 Operations Management: Dabur at a Glance Perfection is not attainable, but if we chase perfection we can catch excellence. Vince Lombar About Dabur Dabur India Limited is the fourth largest FMCG Company in India with Revenues of over US$1 Billion (Rs 5,283 Crore) and Market Capitalization of US$4 Billion (Rs 20,000 Crore). Building on a legacy of quality and experience of over 127 years, Dabur is today India’s most trusted name and the world’sRead MoreMarketing Strategy of Dabur Vatika Hair Oil and Dabur Chyawanprash15871 Words   |  64 Pages1. INTRODUCTION [pic] Dabur India Limited is a leading Indian consumer goods company with interests in Hair Care, Oral Care, Health Care, Skin Care, Home Care and Foods. From its humble beginnings in the bylanes of Calcutta way back in 1884 as an Ayurvedic medicines company, Dabur India Ltd has come a long way today to become a leading consumer products manufacturer in India. For the past 125 years, we have been dedicated to providing nature-based solutions for a healthyRead MoreBrand Building Blocks96400 Words   |  386 Pagescontext that involves a growing level of complexity. The remaining reasons reflect internal pressures that inhibit brand building. The fifth reason, the temptation to change a sound brand strategy, is particularly insidious because it is the management equivalent of shooting yourself in the foot. The sixth and seventh reasons, the organizational bias against innovation and the pressure to invest elsewhere, are special problems facing strong brands. They can be caused by arrogance but are more